Advertising at full voltage.
Electro Mayhem plans, buys, and optimizes campaigns for automotive groups, law firms, home service brands, and multifamily communities — turning ad spend into pipeline, not just impressions.
50 Lakeside Dr.
Burlington, VT 05401
2014 by Eric Mayhew — twelve years managing media for regulated, high-consideration, and locally-driven categories.
Every discipline a modern media budget needs.
No department silos — the team planning your media buy is in the same room as the team writing your ad copy.
Media Buying & Programmatic
Cross-channel planning across paid social, display, CTV/OTT, and programmatic audio, built on first-party audience data.
Paid Search & Local Services Ads
High-intent search capture for local and multi-location brands, including Google LSA management for licensed trades.
Creative & Content Production
Scroll-stopping video, static, and copy built for the platform it runs on — never repurposed from a brand deck.
SEO & Local Search
Technical SEO, location page architecture, and review/reputation programs for multi-location and franchise brands.
CRM & Lead Management
Lead routing, call tracking, and CRM integrations that connect ad spend to closed deals, signed leases, and retained clients.
Analytics & Attribution
Custom dashboards and multi-touch attribution modeling, so clients see cost per outcome — not just cost per click.
Four industries. Zero templated playbooks.
Automotive, legal, home services, and multifamily housing run on different sales cycles, compliance rules, and unit economics — so we built a distinct model for each.
Dealer Groups
Inventory-driven campaigns synced to your DMS feed in real time, plus service-drive acquisition.
View Vertical → LegalLaw Firms
Case-type-specific acquisition for firms competing in expensive, high-stakes practice areas.
View Vertical → Home ServicesTrades & Home Improvement
Local lead generation for HVAC, plumbing, roofing, and remodeling brands running on tight service-area economics.
View Vertical → Multi-Family HousingProperty Management
Renter acquisition and lease-up campaigns for property groups and developers, unit by unit.
View Vertical →The same five-step circuit, every account.
No two clients get identical media — but every client goes through the same disciplined process.
Discover
Audit current spend, CRM data, and the competitive landscape before a single dollar moves.
Plan
Build a channel mix and budget model tied to a target cost-per-lead or cost-per-acquisition.
Launch
Stand up campaigns, tracking, and creative in a phased rollout — never a full-budget cold start.
Optimize
Weekly bid, budget, and creative iteration measured against live performance data.
Report
A monthly business review tied to pipeline and revenue — not vanity impressions.
Results our clients can trace to revenue.
Highline Motor Group
AutomotiveBannister & Cole Injury Law
LegalCrestview Property Communities
Multi-FamilyFour industries. One media engine.
Automotive, legal, home services, and multi-family housing each get their own acquisition model, KPI set, and compliance playbook — run through the same media, creative, and analytics infrastructure.
Dealer Groups & OEM Co-Op
Inventory-driven campaigns for dealer groups, synced to your DMS feed in real time, plus OEM co-op compliant creative.
View Vertical → LegalLaw Firms & Legal Services
Case-type-specific acquisition and intake-speed optimization for firms competing in expensive, high-stakes markets.
View Vertical → Home ServicesTrades & Home Improvement
Local lead generation for HVAC, plumbing, roofing, and remodeling brands running on tight service-area economics.
View Vertical → Multi-Family HousingProperty Management & Developers
Renter acquisition and lease-up campaigns synced to unit-level availability across a portfolio.
View Vertical →Turn inventory into appointments.
We connect your DMS and inventory feed straight into paid media, so every vehicle on your lot is advertised the moment it arrives — and pulled down the moment it sells.
The problem with most dealer marketing
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Inventory turns faster than most agencies can update creative, leaving sold units advertised for days.
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OEM co-op and compliance rules constrain messaging, budget use, and reimbursement eligibility.
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Service-department leads are chronically underfunded relative to sales leads, despite higher margin.
Our approach
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Dynamic inventory advertising across Meta, Google, and CTV, refreshed automatically on feed changes.
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VDP retargeting that follows a shopper from vehicle detail page to close.
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OEM co-op-compliant creative reviewed against manufacturer guidelines before launch.
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Service-drive campaigns budgeted separately from sales, tied to appointment volume.
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Geo-fenced conquest campaigns around competing dealer lots and service centers.
"Electro Mayhem is the first agency we've used that actually understands DMS feeds. Our aged inventory dropped almost three weeks faster in the first quarter alone."
Renee Castillo — Marketing Director, Highline Motor Group
Acquisition built for case value, not just clicks.
We bid, budget, and route leads by case type — so a mass-tort inquiry and a traffic-ticket call never compete for the same dollar.
Why legal marketing breaks
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Cost-per-click in competitive practice areas can exceed $150 before a lead ever converts.
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Intake speed determines signed-case rate as much as the ad that generated the call.
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Bar advertising rules vary by state and practice area, and most generic agencies don't track them.
Our approach
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Case-type segmented search campaigns with independent budgets and bid strategies per practice area.
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Local Services Ads management for licensed, verified attorneys.
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Call tracking tied to intake outcomes — signed vs. declined — not just call volume.
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Compliance-reviewed ad copy checked against state bar advertising rules before launch.
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Reputation and review generation programs built into every retainer.
"They treat a fender-bender lead differently than a mass-tort lead, and that distinction alone paid for the retainer."
Thomas Bannister — Partner, Bannister & Cole Injury Law
Local leads, every service area, every season.
From emergency HVAC calls to spring roofing season, we build campaigns around your service radius, crew capacity, and margin per job — not just lead volume.
Why lead volume isn't the goal
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Lead volume without job-margin awareness burns crew capacity on low-value calls.
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Seasonal demand swings require budget that shifts weekly, not quarterly.
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Local Services Ads and review velocity now outweigh traditional SEO for most trades.
Our approach
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Google LSA management and license/insurance verification handled end to end.
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Geo-targeted paid search mapped to your actual service radius, not zip-code guesswork.
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Seasonal budget pacing models that shift spend ahead of demand, not behind it.
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Review-generation automation triggered at job completion.
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Call tracking scored by job type and ticket size, not just call count.
"Peak season used to mean either turning away calls or burning through budget by day twenty. Now the budget just follows the season."
Wanda Eccles — Owner, Coastal Comfort Heating & Air
Fill units faster. Keep them filled.
We run lease-up and renewal campaigns property by property, synced to unit availability, so ad spend follows vacancy in real time.
Why portfolio marketing stalls
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Unit-level availability changes daily across a portfolio, faster than most media plans update.
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Lease-up timelines on new developments are unforgiving of slow-starting campaigns.
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Renewal campaigns are routinely underfunded in favor of new-lease acquisition.
Our approach
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ILS syndication and paid social managed at the individual property level.
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Unit-availability-synced retargeting that pauses automatically once a floor plan leases.
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Renewal and resident-referral campaigns budgeted alongside new-lease acquisition, not after it.
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Geo-fenced conquest campaigns around competing communities.
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Virtual tour and video ad production for pre-leasing and lease-up phases.
"We leased up our newest property three weeks ahead of pro forma. That's directly attributable to the campaign pacing Electro Mayhem built."
Devon Ruiz — VP Marketing, Crestview Property Communities
Results, by vertical.
Four clients, four industries, one process. Each case study below reflects a real engagement structure we run today.
Highline Motor Group
AutomotiveChallenge
A six-rooftop dealer group with aged inventory sitting an average of 61 days and no connection between their DMS feed and paid media.
Approach
Dynamic inventory ads across Meta, Google, and CTV wired directly to the DMS feed, plus a separate service-drive campaign and OEM co-op-compliant creative library.
Bannister & Cole Injury Law
LegalChallenge
A personal injury firm spending flat budgets across all case types, unable to tell which practice areas were actually profitable to acquire.
Approach
Case-type segmented search campaigns, independent budgets per practice area, and call tracking tied to signed-case outcomes rather than call volume.
Coastal Comfort Heating & Air
Home ServicesChallenge
An HVAC company either turning away calls at peak season or over-spending on low-margin leads during shoulder months.
Approach
A seasonal budget pacing model tied to historical call volume, full LSA management, and call scoring by job type and ticket size.
Crestview Property Communities
Multi-FamilyChallenge
A 14-property portfolio running one generic campaign per market, with no way to shift spend toward the units that were actually vacant.
Approach
Property-level ILS syndication and paid social, unit-availability-synced retargeting, and a dedicated renewal campaign running alongside new-lease acquisition.
Twelve years of controlled chaos.
Founded in 2014 by Eric Mayhew, Electro Mayhem started as a two-person media buying shop working out of a coworking space in Burlington. Today the agency manages more than $62 million in annual media spend across four core verticals, without ever growing past the size where the founder stops reviewing accounts personally.
Four rules the whole agency runs on.
Numbers Over Narratives
We report on pipeline and revenue, not impressions and reach.
Built for the Vertical
No templated playbooks — each industry gets its own acquisition model.
Fast Intake Wins
Speed-to-lead is treated as a campaign metric, not an afterthought.
Own the Outcome
Our fee structure is built to reward performance, not just spend level.
The people reviewing your account.
Eric Mayhew
Founder & CEOStarted Electro Mayhem in 2014 after eight years running media for a regional auto dealer group. Still reviews every dealership account personally.
Dana Whitfield
VP, Client StrategyLeads account strategy across legal and multifamily portfolios; formerly in-house marketing for a national property group.
Marcus Yi
Director of Media BuyingOversees programmatic, CTV, and paid social buying across all four verticals and $62M in annual spend.
Priya Chandrasekaran
Head of CreativeRuns the in-house creative studio producing video, static, and copy for every client vertical.
Sam Okafor
Director of Analytics & AttributionBuilds the reporting infrastructure behind every client's monthly business review.
Office Hours
Monday – Friday, 8:00 AM – 6:00 PM CT
Founded
2014 — Burlington, Vermont
Let's put your budget to work.
Tell us about your account and someone from the strategy team will follow up within one business day.
Headquarters
50 Lakeside Dr.
Burlington, VT 05401
Phone
Office Hours
Monday – Friday, 8:00 AM – 6:00 PM CT